The Cost of Education
On Thursday, February 25th 2016, the Ontario Government made an announcement regarding “Free Tuition” which would provide students, whose family income is $50,000 or lower, with a grant large enough to cover the cost of their annual tuition (averaged at $6,160; 2015).
The goal of this event was to facilitate a discussion between UofT students and the Minister of Advanced Education surrounding the rise of tuition fees in Ontario. We launched a strong campaign to raise awareness for this event. Our campaign included online advertising, a social media strategy focused on the highest volume platforms, and a variety of print-based materials aimed at students who are facing these financial issues. The end result was a high level of student engagement during the discussion. We received an official endorsement from several universities in the surrounding areas.